Let’s cut the fluff: do you actually know what’s in that dry brown pellet you pour into your dog’s bowl each morning? We’re not here to scare you (okay, maybe just a little), but if you’ve ever squinted at the back of a kibble bag and thought, “What the heck is meat meal?”... you’re not alone.

The Sneaky & Scary Truth About Kibble

Kibble is the fast food of the pet world. Convenient? Yep. Cheap? Usually. But healthy? Eh… not always.

Take a peek at the ingredient list on most supermarket kibble and you’ll see vague terms like:

• Meat by-products
• Animal derivatives
• Cereal fillers
• Artificial flavours and colours
• Preservatives you can’t pronounce
  
  

Sounds more like a science experiment than a meal, right?

These kinds of ingredients are often heavily processed, low in actual meat content, and bulked up with fillers (aka cheap carbs that offer zero nutritional benefit). And don’t even get us started on those artificial colours - they’re for you, not your dog. Spoiler: dogs don’t care if their food is red.

Why Raw is the Real MVP

Now let’s compare that to raw feeding; unprocessed, fresh, species-appropriate food that dogs are biologically built to thrive on. We’re talking real meat, organ, bone, and even veg (if your pooch likes a side salad).

Here’s what you’ll actually find in raw:

• Real, identifiable ingredients
• High-quality protein to support muscles, skin, and coat
• Natural enzymes and nutrients (not synthetic substitutes
• Zero fillers, nasties, or mystery mush

It’s like trading in a greasy takeaway for a home-cooked roast. Your dog gets more energy, better digestion, healthier skin, and, yep… even smaller poos. (You’re welcome.)

Raw Isn’t a Trend, It’s a Throwback

Dogs didn’t evolve eating ultra-processed pellets out of foil-lined bags. Raw feeding brings it back to basics. No marketing fluff, no made-up meat meals. Just proper food for proper pets.

The Bottom Line

We’re not here to guilt-trip you, but we are here to give you the facts. If you’re curious about making the switch to raw, or just want to know what’s really going into your dog’s bowl, we’ve got your (and your dog’s) back.

At Pet Mince Direct, we’re all about keeping it real, raw, and ridiculously easy. Because your dog deserves more than mystery meat.